Naturie

Naturie is a long-standing and widely popular Japanese skincare brand developed by IMJU Corporation, renowned for its focus on hydration and skin conditioning. The brand emphasizes simplicity and natural ingredients, with products formulated to enhance the skin’s moisture retention and overall health. Central to Naturie’s formulations is Hatomugi, also known as Job’s Tears or Coix Seed Extract, celebrated for its hydrating and soothing properties. Hatomugi aids in deeply moisturizing the skin, combating dryness, and promoting a smoother, more supple complexion.