Volume & Curl Mascara Advanced Film

This highly resistant Japanese mascara has earned its reputation as a true must-have among J-Beauty lovers and for good reason. It delivers bold, voluminous lashes with a dramatic lift, even on thin, short, and straight lashes, which are common among Japanese women. The fast-drying film-type formula forms a durable coat that resists water, sweat, and humidity without smudging, flaking, or losing shape throughout the day. In addition to its impressive performance, the formula is enriched with conditioning ingredients such as argan oil and camellia oil, helping to keep lashes soft and nourished with daily use.

While the brand claims it can be removed with warm water, many users find removal challenging - which is why we recommend the Kiss Me Heroine Make Speedy Mascara Remover, the brand’s dedicated cleanser, for easy and gentle removal without irritating the delicate eye area.

After curling your lashes with an eyelash curler, place the brush close to the base of the lashes and gently move it in a zigzag motion while lifting upward to ensure even coverage and a long-lasting curl throughout the day. For a more defined look, repeat the process on the lower lashes using the tip of the brush.

Removal: According to the brand’s recommendation, the mascara can be removed using warm water (around 38°C) and facial cleanser. However, for easier and more targeted removal, it is recommended to use the Kiss Me Heroine Make Speedy Mascara Remover - the brand’s dedicated mascara remover. The formula applies directly to the lashes, effectively dissolving the mascara and allowing for thorough cleansing without irritation or unnecessary rubbing.

• Net content: 6 g
• Total shipping weight: approx. 40 g
• Country of origin: Japan
• Brand: Heroine Make
• Marketed by: YUI合同会社 (YUI LLC), Japan
• Product type: Volumizing & lifting mascara
• Recommended to use within 6–12 months after opening and store in a cool, shaded place.
• Warnings: For external use only. Discontinue use if irritation occurs. It is recommended to perform a patch test on a small area of skin and wait several hours before first use to ensure no adverse reaction occurs.