KATE

KATE, launched in 1997 by Kanebo Cosmetics—a subsidiary of Kao Corporation—is a leading Japanese makeup brand celebrated for its edgy aesthetic and innovative approach. With the motto “No More Rules,” KATE draws inspiration from Tokyo’s dynamic fashion scene to empower individuals to express their uniqueness through makeup. The brand is known for its high-performance formulations, bold color palettes, and commitment to quality and creativity—qualities that have earned it a loyal following among beauty enthusiasts in Japan and beyond.